The company's image is chiefly a matter of its internal and external communication. Our channels of communication are correspondence, e-mails, promotional material, our presence outside the company as its representatives, and so on.
This company image must be consistent and meet the company's standards, as described in its Procedures. We should therefore use the appropriate channels and stationery, and only for company purposes, never for personal use.
Our appearance, both inside and outside the company whenever we are representing it, must be appropriate. Specifically, it must be smart, in keeping with the company's culture and compliant with health and safety rules, and our behaviour must remain within generally accepted limits, always according to the setting we are in.
Any questions about suitable dress and conduct, or about what to wear for an event, should be raised with the Human Resources Department.